Is Burberry’s Digital Prowess Really Waning?via businessoffashion
LONDON, United Kingdom — For years, digital media experts and observers, including those on this website, have held up Burberry as an example of a luxury fashion brand that’s effectively embracing today’s digital world.
Last year, Joanna Shields, Vice President EMEA for Facebook, the world’s largest social network now with more than 700 million registered users, took that one step further. “Burberry is no longer just a fashion company — today they are a thriving media enterprise,” she said. “Burberry is now the most widely followed fashion brand on Facebook.
It’s successful not just because it makes great clothes but because it understands the importance of sparking interest in the community and using social media to engage and delight their consumers.”... read more